Language Matters

You recently decided to set up shop in Montréal. Excellent choice. The city is dynamic, bilingual, and offers direct access to the North American market. But there is one blind spot that many foreign businesses overlook until it’s too late: translation. And no, it’s not as simple as pasting your content into ChatGPT. AI can translate but does it understand your market? Artificial intelligence has made remarkable advances in translation. Gone are the days of bizarre Google Tra

I answer the following question: what is the importance of starting a francisation process and complying with the Charter of the French Language?

If you're embarking on your first francization process, you may be wondering where to start and how to integrate the new requirements.

For over twenty years, I’ve been assisting various businesses in their efforts to comply with the Charter of the French Language.

Whether you agree with Bill 96 or not, by June 1, 2025, businesses with 25 or more employees in Quebec will have to register with the OQLF.

In this article, I'm wondering if the use of English words and expressions in French is putting the language at risk or not.

In this article for Strategy, I describe how inclusive writing has taught me a strong lesson on putting myself in other people's shoes.

Brands put a lot of effort into managing their image and reputation. Less so on the words they use.